Recent Franchise Industry Article Features Pearle Vision’s Alex Wilkes

interior image of Pearle Vision location

Shares how the brand’s strategic marketing efforts effectively target and connect with patients to drive traffic in local markets In its third quarter issue, Franchise Update and its associated web-based publication, Franchising.com, ran a cover story that featured proven tips from several franchisors on targeting and connecting with customers. It included poignant input from Pearle […]

Pearle Vision’s Commitment to Genuine Neighborhood Eye Care

A portrait of Michael Chernich, O.D., Senior Eye Care Director for Pearle Vision, with the Pearle Vision logo in the lower-left corner of the image.

Our brand position focuses on quality, and that makes all the difference for Licensed Owners looking to build business In this video, Pearle Vision General Manager Alex Wilkes and Senior Eye Care Director Michael Chernich, O.D., discuss how Pearle’s strong focus on quality eye care helps Pearle Vision owners to make genuine connections and build business […]

Why Now is a Great Time to Own a Pearle Vision

A portrait of Pearle Vision General Manager Alex Wilkes

Watch Pearle Vision’s leadership team members discuss why now is the right time for this opportunity In this video, Pearle Vision General Manager Alex Wilkes and Senior Eye Care Director Michael Chernich, O.D., discuss why now is a great time for optometrists, opticians and investors to consider opening their own Pearle Vision locations. Download Your Free […]

Chief Marketing Officer Doug Zarkin Spotlighted in Ad Age

A female doctor points at something on a screen while sitting with a patient.

Our head marketing executive speaks to Ad Age about how he’s helped position the brand to resonate strongly with patients and Licensed Owners In an interview at Ad Age, Chief Marketing Officer Doug Zarkin spoke about how we’ve successfully grown as a brand by focusing on our roots as a brand and on quality of […]

The Path to Business Ownership as a Pearle Vision® Licensed Operator

A young patient and his mother are fitted for glasses at a Pearle Vision EyeCare Center.

Forge your own optometrist career path through business ownership with Pearle Vision’s operational support and systems With Pearle Vision operations, support and systems like our supply chain, Licensed Operators can find the support they need to help get their businesses started and operating smoothly. Becoming a business owner can be a great optician or optometrist […]

An Opportunity That Goes Beyond Business: Q&A with Mike Weaver

Pearle Vision licensed operator assisting a customer

Director of Development and Licensing discusses the rewards and benefits of the Pearle Vision optical franchise opportunity As Director of Development and Licensing with Pearle Vision, Mike Weaver helps potential Licensed Operators understand the business potential in the Pearle Vision optical franchise opportunity. As they join Pearle Vision, open up and operate, he ensures they […]

Pearle Vision Executive Alex Wilkes: This is ‘A Brand with a Phenomenal Heritage’

Pearle Vision General Manager Alex Wilkes

Pearle Vision’s top executive discusses the company’s growth plans, and how today’s innovations fit into the company’s proud history A good company never stops moving forward, and Pearle Vision General Manager Alex Wilkes dedicates himself to innovating new ways to help the company and its Licensed Operators succeed. We’re growing our optical store franchise base […]