Pearle Vision General Manager Alex Wilkes was featured as a contributor in the latest issue of Global Franchise magazine, sharing his expertise on “How to Build a Winning Area Development Program.” Wilkes spearheaded the recent launch of Pearle Vision’s own area development program, which has already produced growth results in the Tampa and Phoenix markets.
“The development structure becomes a ‘win-win’ for area developers and brands – local representation and market knowledge facilitates growth regionally for brands looking to enter new regions,” writes Wilkes. “In just over a year, our area developers are already benefiting from the support structures, decreased royalties, and growth schedule as they open subsequent locations.”
Click here to read the full article on the Global Franchise magazine website.
Learn more about Pearle Vision’s area development program
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