Pearle Vision General Manager Alex Wilkes recently spoke on the Pearle Vision opportunity at Franchise Times’ Finance & Growth Conference. Wilkes explained that Luxottica, the world’s leading eyewear company, acquired Pearle Vision in 2004, offering many new benefits to franchise owners.
Since then, Pearle Vision has leveraged its enterprise capabilities and taken advantage of its global network. Using the brand’s world-class supply chain, Pearle Vision owners are able to focus more on patient care and growth. Wilkes also discussed how strong marketing campaigns portray the company’s message of genuine eye care and the importance of the relationship between doctor and patient.
Click here to watch Wilkes’ presentation.
