Optometry News & Blog
Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.
Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.
Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.
Our Franchisees Share Some of the Advantages of Pearle Vision
Here are our franchisees’ answers to the question, “Why Pearle Vision?” Pearle Vision is built around the neighborhood doctor and a strong focus on the patient experience. Pearle Vision offers extensive support to its franchisees so that local business owners can devote more time to what’s important: providing genuine eye
Pearle Vision®’s Ignite Program Featured in Vision Monday
Pearle Vision Ignite offers an unparalleled opportunity designed exclusively for independent practice owners to strengthen their business Pearle Vision is committed to growing its brand in new communities across the nation where more patients can receive holistic, genuine eye care. One such example of this commitment is Ignite, a conversion
Pearle Vision® Honors U.S. Military Veterans with Franchise Discount and Community Outreach
Pearle Vision is honored to support our nation’s heroes and enable them to serve their communities in a whole new way Pearle Vision is proud to strengthen its commitment to our nation’s heroes who have selflessly served to protect this country. In an effort to show thanks for the
Pearle Vision Backs Its Franchisees with Strong Marketing Support and Resources
Brand taps into World Sight Day 2018 and launches new campaign to expand awareness of the need that exists to help children see clearly Pearle Vision, one of the largest eye care franchise retailers in North America, empowers local franchisees to provide genuine eye care to their neighborhood patients. Franchising
Pearle Vision and Billie Jean King Team Up to Launch #RaiseYourGlasses
New campaign encourages everyone to share a photo wearing their first or favorite prescription glasses; For every 10 photos shared, to help even more people see the world clearly and fulfil their potential, Pearle Vision will donate a new pair of prescription glasses to a child in need Cincinnati, Ohio
Meet a Pearle Vision® Franchisee: Amir Essani
Amir Essani’s eye care journey began at age 5, when he failed a vision exam at school. After failing his exam, he received his first pair of glasses from an organization called OneSight. They changed his life, making fuzzy words and a blurry classroom clearer. Now, Essani is the owner
Recent Franchise Industry Article Features Pearle Vision’s Alex Wilkes
Shares how the brand’s strategic marketing efforts effectively target and connect with patients to drive traffic in local markets In its third quarter issue, Franchise Update and its associated web-based publication, Franchising.com, ran a cover story that featured proven tips from several franchisors on targeting and connecting with customers. It
