Optometry News & Blog
Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.
Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin
Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed
Pearle Vision® Licensed Owners Bring Healthy Vision to Their Communities
“When the pediatrician said my 8-year-old needed glasses, I felt like the worst mom in the world for not having realized it earlier. I needed eye care professionals I could trust to properly put her in glasses,” writes a customer. Being a neighbor with a name that customers can trust
Why We Believe Pearle Vision® Is a Great Addition to an Investor’s Portfolio
Pearle Vision’s proven business model is designed to simplify management of an optical store —or multiple stores. We believe a Pearle Vision franchise can be a strong addition to an investor’s portfolio because it is part of a trusted, established brand; the business model is scalable; support is available from
3 Paths to Multi-unit Ownership with Pearle Vision
Pearle Vision’s licensed owners, including multi-unit owners, come from many backgrounds and travel different paths. Meet three multi-unit owners: Expanding the Family Business Dr. Jeff Butcher and his son, Dr. Chris Butcher, operate three Pearle Vision centers in Oklahoma and six in Florida. They have an area development deal in
Succession Planning for Franchise Owners
Mike Arends, Licensed Owner of Pearle Vision franchises in Minnesota and South Dakota, was pleasantly surprised when his daughters decided to follow in his footsteps and take over the family business. In about a year, daughters Jessy and Maggie will become co-owners with their dad and his business partner. How
Pearle Vision Brings Latest Campaign to Life with Vision Clinic in Billie Jean King Namesake Classroom at Girls Prep Lower East Side Elementary
Brand partners with global nonprofit OneSight to provide vision care to students, empowering them to reach their full potential New York (February 21, 2019) – In August 2018, Pearle Vision introduced “Olivia,” the brand’s latest iteration of their “small moments” marketing campaign. The story of Olivia features a young girl exploring a variety of interests from sports to space. When mom
Pearle Vision to Expand Franchise Reach Into Canada
Vancouver, Calgary, Edmonton and Toronto Are Key Markets Pearle Vision has its eyes on Canada. The respected optical franchise is positioned to expand its footprint throughout Canada this year, with a special focus on Vancouver, Calgary, Edmonton and Toronto. Currently, there are 59 Pearle Vision EyeCare Center locations in Canada.
Pearle Vision General Manager Alex Wilkes Discusses the Brand’s Future in Corporate Optometry Today! Interview
In a new interview with Corporate Optometry Today!, Pearle Vision General Manager Alex Wilkes talks about what’s new, what’s coming next and how franchising is changing. In the article, Wilkes says the brand’s goal is, “To help our franchisees — whether a new location or converted independent practices via the
Entrepreneur Magazine Ranks Pearle Vision Among Top Health Products Franchises in 40th Annual Franchise 500® List
MASON, Ohio (Jan. 10, 2019) – Pearle Vision has been recognized as one of the nation’s top health franchises in Entrepreneur magazine’s highly competitive Franchise 500® list. Entrepreneur’s annual rankings rate outstanding performance in areas including unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No.
