Optometry News & Blog
Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.
Succession Planning for Franchise Owners
Mike Arends, Licensed Owner of Pearle Vision franchises in Minnesota and South Dakota, was pleasantly surprised when his daughters decided to follow in his footsteps and take over the family business. In about a year, daughters Jessy and Maggie will become co-owners with their dad and his business partner. How
Pearle Vision Brings Latest Campaign to Life with Vision Clinic in Billie Jean King Namesake Classroom at Girls Prep Lower East Side Elementary
Brand partners with global nonprofit OneSight to provide vision care to students, empowering them to reach their full potential New York (February 21, 2019) – In August 2018, Pearle Vision introduced “Olivia,” the brand’s latest iteration of their “small moments” marketing campaign. The story of Olivia features a young girl exploring a variety of interests from sports to space. When mom
Pearle Vision to Expand Franchise Reach Into Canada
Vancouver, Calgary, Edmonton and Toronto Are Key Markets Pearle Vision has its eyes on Canada. The respected optical franchise is positioned to expand its footprint throughout Canada this year, with a special focus on Vancouver, Calgary, Edmonton and Toronto. Currently, there are 59 Pearle Vision EyeCare Center locations in Canada.
Pearle Vision General Manager Alex Wilkes Discusses the Brand’s Future in Corporate Optometry Today! Interview
In a new interview with Corporate Optometry Today!, Pearle Vision General Manager Alex Wilkes talks about what’s new, what’s coming next and how franchising is changing. In the article, Wilkes says the brand’s goal is, “To help our franchisees — whether a new location or converted independent practices via the
Entrepreneur Magazine Ranks Pearle Vision Among Top Health Products Franchises in 40th Annual Franchise 500® List
MASON, Ohio (Jan. 10, 2019) – Pearle Vision has been recognized as one of the nation’s top health franchises in Entrepreneur magazine’s highly competitive Franchise 500® list. Entrepreneur’s annual rankings rate outstanding performance in areas including unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No.
Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.
Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.
Our Franchisees Share Some of the Advantages of Pearle Vision
Here are our franchisees’ answers to the question, “Why Pearle Vision?” Pearle Vision is built around the neighborhood doctor and a strong focus on the patient experience. Pearle Vision offers extensive support to its franchisees so that local business owners can devote more time to what’s important: providing genuine eye
Pearle Vision®’s Ignite Program Featured in Vision Monday
Pearle Vision Ignite offers an unparalleled opportunity designed exclusively for independent practice owners to strengthen their business Pearle Vision is committed to growing its brand in new communities across the nation where more patients can receive holistic, genuine eye care. One such example of this commitment is Ignite, a conversion
