Optometry News & Blog
Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.
Pearle Vision and OneSight Launch ABSee Program to Provide Quality Eye Care to School-age Children in Need
MINNEAPOLIS, Minn. — Pearle Vision and OneSight understand that access to high quality eye care is critical to help children unlock their true potential and achieve their dreams. That’s why they have come together to launch a new program, ABSee, powered by Pearle Vision and OneSight. ABSee will provide no-cost
How Can Pearle Vision’s Ignite Program Meet Your Business Goals?
Helping people see better has always been your goal. By correcting vision for families in your community, you’re able to fit children with their first glasses and help grandparents transition to bifocals. However, the business and retail side of operating an independent optometry practice consumes a lot of the time
Pearle Vision and NEXCOM Partner to Bring Optical Stores to Naval Bases
The first-of-its-kind partnership is a unique alternate growth channel for the optical retailer. MASON, Ohio (August 20, 2019) — Pearle Vision and the Navy Exchange Service Command (NEXCOM) have partnered to bring national optical retail centers to naval bases in Virginia Beach, Va., San Diego, Calif., and Groton, Conn., with
Pearle Vision’s Consumer Marketing Program Is Designed to Help You Attract Patients
If you are wondering how you would market the products and services offered at a new Pearle Vision® location, put your mind at ease. Pearle Vision’s $35 million annual consumer marketing program is invaluable to licensed owners building their businesses. The sophisticated brand marketing includes newspaper and television advertising, direct
Female licensed owners find community and opportunity with Pearle Vision
Pearle Vision takes pride in the diversity found among its licensed owners. Female owners tout both the sense of community and the professional opportunities they found when they joined Pearle Vision. Female franchise owners come to Pearle Vision from a variety of backgrounds. Some are entrepreneurs who are interested in
Fueling Growth by Honoring Dr. Stanley Pearle’s Vision of Genuine Eye Care
More than five decades after Dr. Stanley Pearle opened his first storefront in Savannah, Ga., licensed owners from around the company will return to the Hostess City of the South this month to celebrate the brand’s growth and honor the pillars of Dr. Pearle’s success: caring for eyes and the
Pearle Vision General Manager Discusses Opportunity at Finance & Growth Conference
Pearle Vision General Manager Alex Wilkes recently spoke on the Pearle Vision opportunity at Franchise Times’ Finance & Growth Conference. Wilkes explained that Luxottica, the world’s leading eyewear company, acquired Pearle Vision in 2004, offering many new benefits to franchise owners. Since then, Pearle Vision has leveraged its enterprise capabilities and
Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign
Award in Branded Content Category is Pearle’s 3rd Effie in 4 years Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala on May 30. This is the brand’s first Effie in the highly competitive Branded Content category and
Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award
Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As
