Optometry News & Blog
Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.
Female licensed owners find community and opportunity with Pearle Vision
Pearle Vision takes pride in the diversity found among its licensed owners. Female owners tout both the sense of community and the professional opportunities they found when they joined Pearle Vision. Female franchise owners come to Pearle Vision from a variety of backgrounds. Some are entrepreneurs who are interested in
Fueling Growth by Honoring Dr. Stanley Pearle’s Vision of Genuine Eye Care
More than five decades after Dr. Stanley Pearle opened his first storefront in Savannah, Ga., licensed owners from around the company will return to the Hostess City of the South this month to celebrate the brand’s growth and honor the pillars of Dr. Pearle’s success: caring for eyes and the
Pearle Vision General Manager Discusses Opportunity at Finance & Growth Conference
Pearle Vision General Manager Alex Wilkes recently spoke on the Pearle Vision opportunity at Franchise Times’ Finance & Growth Conference. Wilkes explained that Luxottica, the world’s leading eyewear company, acquired Pearle Vision in 2004, offering many new benefits to franchise owners. Since then, Pearle Vision has leveraged its enterprise capabilities and
Pearle Vision Awarded Bronze Effie for ‘Small Moments’ Campaign
Award in Branded Content Category is Pearle’s 3rd Effie in 4 years Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala on May 30. This is the brand’s first Effie in the highly competitive Branded Content category and
Female Customers’ High Recommendations Earn Pearle Vision the Women’s Choice Award
Female customers are extremely satisfied with the eye care they receive at Pearle Vision®, according to a survey conducted by the Women’s Choice Award®. Nine out of 10 women customers gave Pearle Vision the highest satisfaction rating and said they would recommend the brand to their families and friends. As
Check Out Marketing Webinar With Pearle Vision’s Doug Zarkin
Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed
Pearle Vision® Licensed Owners Bring Healthy Vision to Their Communities
“When the pediatrician said my 8-year-old needed glasses, I felt like the worst mom in the world for not having realized it earlier. I needed eye care professionals I could trust to properly put her in glasses,” writes a customer. Being a neighbor with a name that customers can trust
Why We Believe Pearle Vision® Is a Great Addition to an Investor’s Portfolio
Pearle Vision’s proven business model is designed to simplify management of an optical store —or multiple stores. We believe a Pearle Vision franchise can be a strong addition to an investor’s portfolio because it is part of a trusted, established brand; the business model is scalable; support is available from
3 Paths to Multi-unit Ownership with Pearle Vision
Pearle Vision’s licensed owners, including multi-unit owners, come from many backgrounds and travel different paths. Meet three multi-unit owners: Expanding the Family Business Dr. Jeff Butcher and his son, Dr. Chris Butcher, operate three Pearle Vision centers in Oklahoma and six in Florida. They have an area development deal
