Optometry News & Blog

Interested in the latest optometry news? Right here on our blog, you’ll find news from the optical industry, our best franchising tips and resources, and real success stories from our franchisees.

female eye doctor showing a female patient documentation

The Importance of Managed Vision Care and Your Customer Base

Insurance is a huge component of the business of healthcare, and likewise, vision insurance bolsters the optical industry. Pearle Vision has a strong relationship with EyeMed, the nation’s second largest vision benefits company. EyeMed has approximately 18,000 clients and more than 58 million funded benefit members, 98% of whom use

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young girl with glasses on her phone

Who Will Make Up Pearle Vision’s Customer Base in the Future?

If you build it, who will come? Franchise candidates who are interested in becoming Pearle Vision’s next licensed owners may wonder who their customers will be. The short answer is that everyone needs access to high-quality vision care. The longer answer considers demographic data and changing consumer behavior. The Centers

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Tory Burch image on a television behind a check out area inside a Pearle Vision franchise

Franchising & Frames

Eyewear has come a long way in terms of technology, style and perception. Glasses are no longer viewed only as tools to correct vision; they are also seen as fashion accessories. This cultural shift in perception is helping to support the thriving optical retail industry. Glasses have moved from medical

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