An ambitious franchisee like you knows the importance of learning the metrics of a franchise before signing an agreement. One of the most important numbers to know is a franchise’s average unit volume (AUV), but what is AUV and how does it factor into evaluating a franchise? Let’s look

  As an ambitious optometrist or investor in the optometry industry, you naturally want to get the most out of your practice, whether you have an existing practice or are looking to open your first. An effective way to maximize your profits is to implement medical billing for optometry. With

  Whatever career you choose to pursue, it’s only natural to want to earn a good income. As an eye doctor or optometrist, you have a good opportunity to make a living while helping provide a vital service to your patients to maintain and improve their quality of life. Working

Starting your own business can be a rewarding experience, both financially and personally. But it’s also a challenging goal to pursue. According to a January 2024 article on the Forbes Advisor website, about 1.4 million small businesses opened in the U.S. from March 2021 to March 2022. However, 20% of

The optical retail industry has great potential for profit and professional security. The Vision Council’s 2023 inSights report estimated the industry’s market value at $76.5 billion in 2022, with over 48,000 brick-and-mortar optometry practices throughout the country. But what’s the best way to find success in this industry? For some,