In today’s world, everyone is always connected. With social media and smart phones, people are constantly receiving messages from friends, family, and work – making it difficult for brands to cut through the noise. Standing out in a crowded marketplace has become more challenging than ever. However, an effective optometry marketing plan can help you grow your practice considerably. Learn the best practices to successfully advertise your business.
Top Six Optometry Marketing Ideas
All businesses – no matter the type – must be properly marketed in order to succeed. If you’re unsure where to start in marketing your optometry practice, see the below tactics to help you get inspired:
- Build an online presence: If you don’t have a website for your practice, you need one – immediately. Your site should be user-friendly and informative, allowing patients to make appointments and learn how to contact you. Be sure to incorporate popular keywords to help your site rank higher on search engine result pages.
- Leverage social media: In addition to a website, you’ll also want to build a following on social media. Start small, pick one or two popular social media platforms (Facebook, LinkedIn, etc.), create a profile, and post consistently. Connect with your audience by responding to comments and other engagements on your content.
- Referral programs: Word-of-mouth is one of the oldest forms of marketing – a referral program simply encourages people to talk about your business to their network. Offering an incentive can motivate satisfied patients to share their experiences, allowing you to attract new clientele.
- Community engagement: Participating in local health fairs, school events, charity drives, or sponsoring a local sports team are excellent ways to market your practice. Engaging with the community helps you connect with potential patients and demonstrates your commitment to the well-being of the town, not just your business.
- Email marketing: Maintain consistent communication with your patients through email marketing. Build your contact list by encouraging patients to sign up for newsletters during their visits. Routinely send out informative content, appointment reminders, and promotional offers to stay top-of-mind. Be sure to make your emails visually appealing and mobile-friendly.
- Paid advertising: A strong marketing campaign ensures your target audience sees your messaging multiple times in many different ways. Consider investing in digital ads, social media advertising, and even print media to build your brand’s awareness. When executed strategically, paid advertising can yield a strong return on investment and help grow your practice.
Convert Your Optometry Practice
As an independent business owner, it takes a lot of work to handle everything yourself – including a multi-faceted marketing strategy. Take your practice to the next level by converting it to a Pearle Vision franchise. With our brand, you’ll receive ongoing franchise marketing support, complete with a turnkey marketing plan, strong brand recognition, and reliable supply chain.
As the No. 1 rated health and wellness franchise by Entrepreneur magazine’s Franchise 500, we help optometrists maintain strong margins and increase their sales volume. With over 500 locations nationwide and across Canada, our business model works – and we can help grow your practice, too.
Get Started with Pearle Vision Today
With the global optical industry experiencing impressive growth, now is the best time to partner with a leading brand like Pearle Vision. To learn more about converting your business, the support we provide, and how we excel at optometry practice marketing, request information today.
