Award in Branded Content Category is Pearle’s 3rd Effie in 4 years
Pearle Vision was awarded the Bronze Effie in the Branded Content category at the 50th Annual North American Effie Awards Gala on May 30. This is the brand’s first Effie in the highly competitive Branded Content category and the third Effie in four years.
In addition, for the fourth consecutive year, Pearle Vision was a finalist in the Health Care Services category. The brand previously won a Silver and Bronze Effie in that category in 2015 and 2016, respectively.
As part of Pearle Vision’s overall “Small Moments” marketing approach, the submission — “Putting the Care Back in Eye Care” — showcased the brand’s comprehensive digital ecosystem platform, connecting with the target audience and driving both an increase in exams and overall brand growth.
“Developing breakthrough branded content is both art and science,” said Doug Zarkin, Pearle Vision Vice President & CMO. “Being recognized as a brand that created compelling branded content that contributed to overall brand growth is especially gratifying for the entire marketing team at Pearle Vision and our roster of best-in-class partners.”
The North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience and achieved the results to show it worked.
Agency partners for this campaign included Energy BBDO and OMD.
