Franchising & Frames
Eyewear has come a long way in terms of technology, style and perception. Glasses are no longer viewed only as tools to correct vision; they are also seen as fashion accessories. This cultural shift in perception is helping to support the thriving optical retail industry. Glasses have moved from medical necessity to fashion statement. Everyone […]
Pearle Vision Provided Support to Licensed Owners During COVID-19 – And What’s Next
There’s an adage that says franchising puts you in business for yourself but not by yourself. Pearle Vision licensed owners have benefited from having corporate support during COVID-19. Most Pearle Vision locations have remained open throughout the pandemic, providing essential vision care to patients with an urgent vision care need, including those who broke or […]
Pearle Vision® Providing Essential Eye Care During COVID-19 Crisis
“I needed a pair of glasses for work,” a first responder wrote. “The staff was so attentive and willing to help during these trying times — even opening their doors during off-hours. Thank you for the perfect pair of glasses!” In most states, Pearle Vision has been deemed an essential business during the pandemic for […]
Vision Care Providers Take New Precautions Against COVID-19
Eye doctors’ offices have continued to provide their patients with essential or urgent care throughout the COVID-19 pandemic, and most have added a number of safety measures. In a new article on AllAboutVision.com, Pearle Vision® General Manager Alex Wilkes says the company has stepped up cleaning protocols, added new safety equipment and temporarily reduced hours […]
Area Development Agreements Provide a Fast Track to Pearle Vision Multi-Unit Ownership
Pearle Vision multi-unit owners all launch their careers with the brand in different ways, but for many of them, the first step is signing an area development agreement. An area development agreement grants franchisees exclusive territory rights in exchange for signing a contract to open a certain number of units in a particular market within […]
The Value of Pearle Vision’s Strong Reputation
If you are thinking of buying a franchise, reputation matters. We believe that Pearle Vision’s national reputation for providing its patients with high-quality eye care and customer service, as well as for carrying some of the optical industry’s most fashionable and popular eyewear brands, such as Ray-Ban, Persol and Oakley, makes it an attractive investment […]
Entrepreneur Magazine Ranks Pearle Vision No. 1 Eye Care Franchise on Franchise 500® List
MASON, Ohio (Jan. 14, 2020) – Pearle Vision has been ranked as the nation’s top Eye Care franchise on Entrepreneur magazine’s highly competitive Franchise 500® list. The magazine’s annual rankings are based on outstanding performance in areas such as unit growth, financial strength and stability, and brand power. Pearle Vision was ranked No. 1 in […]
Pearle Vision and NEXCOM Partner to Bring Optical Stores to Naval Bases
The first-of-its-kind partnership is a unique alternate growth channel for the optical retailer. MASON, Ohio (August 20, 2019) — Pearle Vision and the Navy Exchange Service Command (NEXCOM) have partnered to bring national optical retail centers to naval bases in Virginia Beach, Va., San Diego, Calif., and Groton, Conn., with the opportunity to expand to […]
Pearle Vision’s Consumer Marketing Program Is Designed to Help You Attract Patients
If you are wondering how you would market the products and services offered at a new Pearle Vision® location, put your mind at ease. Pearle Vision’s $35 million annual consumer marketing program is invaluable to licensed owners building their businesses. The sophisticated brand marketing includes newspaper and television advertising, direct mail, newspaper program and a […]
Fueling Growth by Honoring Dr. Stanley Pearle’s Vision of Genuine Eye Care
More than five decades after Dr. Stanley Pearle opened his first storefront in Savannah, Ga., licensed owners from around the company will return to the Hostess City of the South this month to celebrate the brand’s growth and honor the pillars of Dr. Pearle’s success: caring for eyes and the people behind them. Dr. Pearle […]
