Pearle Vision®’s Marketing Training Boosts Sales for Franchisees

A customer of our optical retail franchise enjoying her glasses as she works in her home office.

The brand’s marketing investments and name recognition benefit franchisees Pearle Vision’s name speaks for itself as one of the leaders in premium eye care across the country. And its franchisees directly benefit from this name recognition as well – in fact, Pearle Vision’s franchisee marketing support enhances this on a local and national level. The […]

Pearle Vision’s Commitment to Genuine Neighborhood Eye Care

A portrait of Michael Chernich, O.D., Senior Eye Care Director for Pearle Vision, with the Pearle Vision logo in the lower-left corner of the image.

Our brand position focuses on quality, and that makes all the difference for Licensed Owners looking to build business In this video, Pearle Vision General Manager Alex Wilkes and Senior Eye Care Director Michael Chernich, O.D., discuss how Pearle’s strong focus on quality eye care helps Pearle Vision owners to make genuine connections and build business […]

Why Now is a Great Time to Own a Pearle Vision

A portrait of Pearle Vision General Manager Alex Wilkes

Watch Pearle Vision’s leadership team members discuss why now is the right time for this opportunity In this video, Pearle Vision General Manager Alex Wilkes and Senior Eye Care Director Michael Chernich, O.D., discuss why now is a great time for optometrists, opticians and investors to consider opening their own Pearle Vision locations. Download Your Free […]

How ‘Small Moments’ Can Add Up to Something Big for Licensed Owners

An optometrist sits with her back to the camera working with a patient who is looking in a mirror while inserting a contact lens

Our award-winning marketing campaign was inspired by powerful work Licensed Owners and their teams can perform every day in their optical store franchises Pearle Vision has put a major emphasis on reconnecting with our optical store franchise’s roots in striving for high-quality, genuine eye care. A major part of that has been our “Small Moments” […]

Aging Population, Sustainable Demand Could Increase Opportunity for Medical Franchises

A young football player wearing the number 12 on his jersey in green is flanked by an older woman on his left and an older man on his right, both of whom are smiling and wearing glasses.

Pearle Vision Licensed Owners can provide needed medical services and products while leveraging sustainable demand from a growing population segment One of the great things about the optical industry is that it pairs a frequently needed medical service with a retail revenue stream. That can help provide our Licensed Owners a unique opportunity to serve […]

Access to Popular Eyewear Brands is Designed to Help Improve Your Revenue Opportunities

A sales associate helps a customer try on glasses in a Pearle Vision retail store franchise location.

With Pearle Vision®, Licensed Owners have access to popular brands and streamlined inventory management and supply chain. For our Licensed Owners, the Pearle Vision opportunity is not just an optometry practice – it’s a full-fledged retail store franchise, with operators and staff dedicated to striving to provide the best possible service to customers and meet […]

How Our Brand Seeks to Help You Build Your Optical Business

A smiling older woman is wearing glasses as her husband sits to her right and a grandson in a football uniform sits to her left, both slightly out-of-focus.

Our history has helped us build a strong reputation, and our forward-looking marketing helps us maintain it When looking for a provider for any kind of medical care, patients often don’t even know where to start, but in fields like the optical business, there are some strong brands that patients already know and trust. We […]

How Pearle Vision®’s Vendors Can Help You Run a More Efficient Eye Care Business

A doctor points at a brochure while speaking with an employee to the left and a patient to the right.

Eye care business owners can spend less time managing HR and more time working on growth Even for experienced entrepreneurs, it takes a lot of work to keep your businesses compliant with employment laws and regulations. For a first-time business owner, it can feel impossible to even know where to begin. Thanks to our vendor […]

How Pearle Vision® Strives to Stand Out Among Optical Business Opportunities

A black-and-white photo of a vintage Pearle Vision corner store. The sign in front says “Pearle Vision Center. Glasses Fitted. Contact Lenses.”

We think Pearle Vision’s history, reputation and operational systems help our business opportunity stand out compared to the optical franchise competition With so much optical franchise competition, it can be tough to figure out which business opportunity is right for you. At Pearle Vision, we’re proud of a long history that has given us the […]