Writing an Optometry Business Plan: A Complete Guide
You’re ready to start your own optometry business. That’s a great goal! First, you’ll need to draft a comprehensive business plan. Crucial to the success of your practice, many components go into a detailed business blueprint. Learn what needs to be included and how joining a franchise may make the writing process a little easier. […]
Medical Billing Franchise: Top Choices & Alternatives
The healthcare industry relies on proper billing and coding practices – making the industry appear as a solid investment. However, owning a business that provides more than just medical billing may be a safer venture. Learn more about medical billing franchises and what other opportunities are available. What is a Medical Billing Franchise? Medical billing […]
Optometry Marketing: 6 Ideas & Solutions
In today’s world, everyone is always connected. With social media and smart phones, people are constantly receiving messages from friends, family, and work – making it difficult for brands to cut through the noise. Standing out in a crowded marketplace has become more challenging than ever. However, an effective optometry marketing plan can help you […]
Corporate vs. Franchise: A Complete Guide
In business, there are two prominent models: corporate and franchise. Understanding the differences between a corporate vs. franchise structure is crucial for aspiring entrepreneurs trying to determine which model aligns best with their goals and preferred lifestyle. Whether you’re drawn to the stability of a corporate business or the entrepreneurial spirit of franchising, understanding these […]
Best Places to Open an Optometry Practice
For any business, the location plays a crucial role. Learn the best places to open an optometry practice, what to look for in a location, and how partnering with a reputable franchise can help. What to Consider When Choosing a Location Choosing the right location for your optometry practice takes quite a bit of research. […]
Become a Dispensing Optician: Requirements & Steps
The eyecare industry has a lot of great professional potential for ambitious, hard-working individuals. One potential career path is becoming a dispensing optician. A career in dispensing optometry can be both rewarding and profitable; let’s look at what this career path entails, how you pursue it, and the opportunities this profession presents, including becoming a […]
Private Equity Optometry: Pros, Cons & Alternatives
There are several reasons an optometry practice owner like you might consider joining a private equity optometry group. You might be interested in expanding, or you might want assistance with running the practice. You might want to grow your professional network. Whatever the reasons, selling an optometric practice to a private equity firm has its […]
Warby Parker Franchise: Can I Own One?
For ambitious entrepreneurs, Warby Parker may seem like a good business opportunity. It is true that Warby Parker is a successful company, but for businesspeople looking to both operate an optometry practice and own their own business, purchasing a franchise like Pearle Vision may be your best alternative. The Differences Between Franchising and Corporate-Owned Stores […]
4 Non-Clinical Optometry Jobs and Career Ideas
The optometry industry is largely focused on clinical services to patients. However, there are jobs related to optometry that don’t require you to be a clinical optometrist. Your medical knowledge and education can be put to use to pursue success in different careers outside of direct patient care. Let’s take a look at a […]
What is AUV? Average Unit Volume for Franchises
An ambitious franchisee like you knows the importance of learning the metrics of a franchise before signing an agreement. One of the most important numbers to know is a franchise’s average unit volume (AUV), but what is AUV and how does it factor into evaluating a franchise? Let’s look at what an AUV means, […]