Pearle Vision Vice President and Head of Marketing Doug Zarkin was featured on a recent Franchise Update Media webinar, “Marketing Innovation with Impact.” Zarkin was joined by Rich Hope, Chief Marketing Officer for Jersey Mike’s Subs, and Therese Thilgen, CEO and Co-Founder of Franchise Update Media. Zarkin and Hope discussed lessons learned in working with top franchise brands, and Thilgen served as moderator.

Writing an Optometry Business Plan: A Complete Guide
You’re ready to start your own optometry business. That’s a great goal! First, you’ll need to draft a comprehensive business