Brand taps into World Sight Day 2018 and launches new campaign to expand awareness of the need that exists to help children see clearly
Pearle Vision, one of the largest eye care franchise retailers in North America, empowers local franchisees to provide genuine eye care to their neighborhood patients. Franchising since 1981, Pearle Vision strives to back its franchisees with best-in-class business training, support systems and resources, including strong marketing support, so that they can focus more on providing genuine eye care.
With more than 500 EyeCare Centers across North America, we believe franchisees benefit directly from Pearle Vision’s brand name recognition. The Pearle Vision marketing program includes a $35 million annual budget that contains North American TV, radio, online, social media and national print campaigns, designed to attract more patients to EyeCare Centers.
Currently, the brand is flexing its marketing muscle through a campaign titled #RaiseYourGlasses. Launched just ahead of today’s World Sight Day, Pearle Vision and iconic tennis star Billie Jean King have teamed up to launch the campaign, which aims to raise awareness of – and to celebrate – how the right eyewear and eye care can help bring visions and dreams to life. To kick off the campaign, Pearle Vision is posting a video on its Facebook® and Instagram® accounts with a call to action from King inviting everyone to share a photo of themselves on social media wearing their favorite prescription glasses. For every 10 photos shared using the hashtag #RaiseYourGlasses between October 9 and December 31, 2018, Pearle Vision will fund a new pair of prescription glasses for a child in need.*
This effort with King comes on the heels of a marketing campaign dubbed “Olivia,” which included the celebrity serving as an inspiration to a young girl struggling with her vision. “Olivia” is a one-minute spot featuring an optometrist at or next to Pearle Vision** who presents Olivia with a photo of the tennis star during her exam, eliciting an immediate reaction of joy because the optometrist did more than diagnose Olivia’s visual acuity issue during the exam – she took the time to learn about Olivia’s unique interests. The message for the Pearle Vision brand is powerful — the neighborhood optometrist** goes beyond simply selling eyeglasses and cares about individual as a whole.
Ultimately, Pearle Vision’s marketing programs are designed to give franchisees a leg up, providing consistent brand awareness and differentiation that drives traffic into their locations. Collectively, the national and local market campaigns that Pearle Vision executes showcase the brand’s well-known “nobody cares for eyes more than Pearle” consumer promise and positioning as the premier neighborhood eye care provider.
To learn more about the Pearle Vision franchise opportunity, please visit www.ownapearlevision.com.
This is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A. and Canada, we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A., provinces in Canada, and other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states/provinces, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States and Canada.
*Pearle Vision will provide eyeglasses to one (1) child in need for every ten (10) unique photos posted on Facebook® or Instagram® during the time period 10.9.18 -12.31.18. Additional information on the #RaiseYourGlasses campaign – including terms and conditions – can be viewed here: https://www.pearlevision.com/pv-us/content/raise-your-glasses
**Eye exams available at the independent doctor of optometry at or next to Pearle Vision. Doctors in some states are employed by Pearle Vision.
