Pearle Vision®’s programs, operational systems and marketing support are designed to help you build a stronger, scalable eye care franchise opportunity
Some people looking into an eye care franchise opportunity might have a misconception about franchise royalties, thinking they’re merely payments to the franchisor that have no benefit to individual owners. But really, royalties help enable Pearle Vision to provide the systems, support and marketing that can help your investments go farther than they might if you had to do it all on your own.
We’ve been recognized as a great franchise partner, working hard to help our Licensed Operators succeed. We ranked #24 on the 2017 Entrepreneur Franchise 500 rankings, our “Small Moments” ad campaign has won widespread acclaim, and in our decades in the business, we have built a trusted reputation for genuine eye care, all of which can help our Licensed Operators grow their businesses.
Marketing and patient access
We have a nationally recognized brand in the optical industry, thanks to decades in business and powerful, award-winning national marketing campaigns. By owning a Pearle Vision, you don’t need to build a reputation from scratch; your patients will likely already be aware of the high-quality care you, your staff or the doctors you partner with can provide. National advertising is designed to help all of our Licensed Operators, and our website helps patients find their local EyeCare Centers. We also assist with regional and local marketing to better target your audience.
There’s more to getting patients in the door than just brand recognition, of course. We’re in-network for many vision insurance plans, which helps attract more patients.
“Pearle Vision has done a great job with helping us get access to managed vision care panels. That is probably one of the most important things that the brand can provide to a Licensed Operator,” says multi-unit Licensed Operator Bill Noble. “The more insurance plans and vision plans that we are in-network for, the better off we are going to be as a business. Pearle Vision understands that they have a responsibility to do their best to help us get patients in our exam chairs through relationships with insurers.”
Size and scale to support all our Licensed Operators
With Pearle Vision, you also get access to discounts on brands from our parent company Luxottica. You’re not locked into selling one company’s products, either; our size and scale also help increase our buying power for other eyewear brands, as well as for lab equipment. Combined with an efficient, integrated supply chain solution, we strive to help make inventory easier to manage and less expensive to purchase, with the goal that our Licensed Operators will be able to achieve better margins.
“Over the last few years, we’ve invested in a comprehensive supply chain solution that we call eyecon™. It’s a system that’s hooked up into our entire supply chain — frames, lenses, pricing, contact lens distributors,” says Alex Wilkes, Pearle Vision General Manager. “We’re providing our Licensed Operators a turnkey solution that allows them to turn on a point-of-sale system, connect into the global supply channel Luxottica has built and get products and services through Luxottica’s supply chain more directly than they might be able to on the general market.”
Learn more about Pearle Vision
To learn more about how Pearle Vision can be a great eye care franchise opportunity, please fill out the form on this page to request more information. We’re happy to answer your questions about the brand.
This article is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document. Certain states in the U.S.A. and certain other countries have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with applicable franchise investment law requirements in your jurisdiction.
