Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.
Doug Zarkin: What to Consider When Choosing a Celebrity Partner for Your Brand
Pearle Vision Vice President Doug Zarkin, the head of marketing, wrote an article on three things to consider in selecting a celebrity partner for your franchise brand: regional relevancy, customer perception and reflection on the brand. Click here to download the article.