Franchise Update Highlights Pearle Vision’s Marketing Strategies

A mother and son with glasses smile in a vision care franchise exam room with an optometrist.

VP and Chief Marketing Officer Doug Zarkin discusses our award-winning consumer marketing and how it helps Licensed Owners build business We’re proud of the work we’ve done on our marketing campaigns to showcase the genuine eye care Pearle Vision Licensed Owners can provide to their patients, especially in the Clio Award-winning ad “Ben’s Glasses.” In […]

New Pearle Vision Opens in Hamtramck, MI

Two women wearing stylish glasses walk past a cafe.

Businessman Ali Thabet opens a new Pearle Vision location to provide quality vision care in Hamtramck, MI Pharmacy owner Ali Thabet recently expanded his business portfolio by opening a new Pearle Vision location in the Detroit suburb of Hamtramck. “We’re excited to open our Hamtramck EyeCare Center and become a trusted provider of vision care […]

New Pearle Vision Opens in Loveland, CO

A sales associate helps a customer try on glasses in a Pearle Vision retail store franchise location.

30-year veteran of the eye care industry Lori Edwards opens her second Pearle Vision location in Colorado Licensed Owner Lori Edwards has opened a new Pearle Vision location in Loveland, CO. Edwards also owns a location in nearby Longmont and is a 30-year veteran of the eye care industry, with previous roles as a salesperson, […]

Chief Marketing Officer Doug Zarkin Spotlighted in Ad Age

A female doctor points at something on a screen while sitting with a patient.

Our head marketing executive speaks to Ad Age about how he’s helped position the brand to resonate strongly with patients and Licensed Owners In an interview at Ad Age, Chief Marketing Officer Doug Zarkin spoke about how we’ve successfully grown as a brand by focusing on our roots as a brand and on quality of […]